Wisconsin Energy Stock Plus Investment Plan

To join plan: Minimum $250 or have one share of stock.

Optional cash investments: Min $25, invested twice per month.

Fees: ($-Low)

• Sales fee: $15 plus about $.05 per share.

Information:

Wisconsin Energy Corporation
Shareholder Services
231 West Michigan Street
P. O. Box 2949
Milwaukee, Wisconsin 53201-2949

(800) 558-9663

from prospectus dated July 25, 2003 plus additional info.